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Varenna's digital “augmented ownership certificate” is the key to bring you as the product owner into an exclusive and personalized universe. Once activated, it becomes the unique and timeless link between Varenna, your products, and you. Beyond authenticating, certifying and guaranteeing the article, the certificate is the preferred means of communication for transmitting passion, history, new content and services. In case of gift, transmission or resale of the item, the certificate will also evolve at the option of its new owners, which we will be able to welcome in our universe ...





Counterfeiting is a serious issue in the fashion industry, which has contributed to the distrust of online and physical retailers. By using the Trust-Place platform, based on one of the most powerful and secured Public Blockchain,, that stores and exchanges data without the possibility of modify or corrupt it, this problem is definitively fixed.

Varenna Fashion provides, with Trust-Place solution, a trustworthy infrastructure for customers that guarantees the authenticity of your product.


Each Varenna Fashion product registered on the Trust-Place blockchain has a unique identification number, enabling it to have a unique digital identity, that provides access to information, such as suppliers, materials, origin, authenticity, model, and instructions that stays with our products throughout their lifecycle. This feature gives our customers the ability to track our product, no matter the origin of acquisition.


We believe we can build a stronger digital relationship with our community through the “augmented ownership certificates”, creating a secure and fun way to buy, collect, sell and recycle authentic Varenna Fashion products. We give our community greater ownership over their valued possessions and creating a whole new “physical meets digital” experience for people who love fashion.



At the production level, Varenna creates a digital identification of the item on the Trust-Place blockchain powered platform, as soon as it is produced by the factory. This digital identity contains the main information regarding the product, it’s components, where and how it has been produced. 
The unique ID allows you to transfer the ownership of the smart contract to your own Varenna wallet secured by Trust-Place.



Varenna Fashion has decided to partner with Trust-Place, to build the future of valuables ownership.
Welcome to a new way to own creations and have the incredible feeling of experiencing them!